Wednesday, February 13, 2008

ZAK FM

zachklein:

466 people have listened for 20 minutes or more.

Feedback includes:

“This site is replacing Hype Machine for me.”

“I can’t wait to know who I’m listening to so I know who I’ve just been turned on to.”

“I think the idea of a site that just plays music at random is awesome.”

My conclusion after 24 hours, both obvious and often forgotten, is that people enjoy the reduction of choice, but only if they continue to derive some value from the resulting decision. In otherwords, People don’t need what’s best for them, just what’s good enough.

The bigger lesson for me is that services don’t need to be superlative (ie. most customized, most comprehensive). At least, they need to do one thing well through a flawlessly easy interface.

Posted at 7:03 PM 14 notes Reblogged from zachklein