The Economics of the Music Industry
Great post on the economics of the music industry.
Fundamentally, I’m going to argue that consumers download music, as much to derive extra value from getting something for free, as they do because they want insurance against buying something they didn’t want in the first place. File-sharing is as much about risk-sharing as it is about the ‘theft’ of value. Technological changes have made this possible - but the way the business model of the music industry is at odds with the implicit contract it signs with listeners is what makes it probable.
In an extreme case, the labels might begin to impose agency costs beyond the search costs the listeners are exchanging value for - making transactions with record labels provide negative value for listeners. Conversely, we can say that listeners might find it more efficient to take on their own search costs. And this is what’s happened today. Many people are more happy to spend time searching for new music on the net than they are simply buying the goods the industry selects and promotes.
Immediately, we can see that the most successful business model over the net will utilize prices to convey information rather than price everything at exactly the same value, and crucially, provide a mechanism for consumers to hedge their music risk.
Link to full post at Bubble Generation Strategy Lab
